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Branding & Marketing

Brand Identity: Packaging helps establish and communicate the brand's image, including the logo, colors, fonts, and design elements that reflect the company's identity.  

Logistics & Distribution

Packaging allows products to be efficiently stacked, stored, and transported, reducing costs and improving the supply chain. It helps to ensure that products are sealed and tamper-proof, especially in high-value or sensitive goods.

Sustainability

Many companies now offer sustainable packaging options, using recyclable, biodegradable, or reusable materials to reduce environmental impact. Effective packaging can help minimize waste by using less material or ensuring the packaging is easily recyclable.